Learning how to do SEO for YouTube videos is crucial. YouTube has become one of the most popular sources of online content. With millions of videos uploaded every day, it is important to know how to optimize your video for YouTube searches to reach a larger audience and get more views. This article provides an overview of YouTube SEO and outlines practical steps you can take to ensure that your videos are properly optimized for maximum visibility.
In today’s competitive digital landscape, having a well-optimized video on YouTube is essential if you want to drive traffic and engagement with your business or brand. By leveraging the power of SEO, you can make sure that potential viewers will be able to find your videos when they do relevant searches within the platform. From crafting effective titles and descriptions to creating compelling thumbnails and tags, there are many ways to improve the visibility of your video content and generate more interest from viewers.
Whether you’re just getting started with YouTube or looking for new strategies to increase viewership, this guide will provide helpful tips and tricks for optimizing your videos so they appear higher in search results. So let’s dive into understanding what YouTube SEO is all about, how it works, and why it matters!
Overview Of YouTube SEO
Did you know that over 1 billion users log on to YouTube every month? That’s a staggering statistic, and it means there is vast potential for businesses to reach their target audience through the platform. But how do you make sure your videos are seen? The answer lies in understanding and optimizing YouTube SEO.
YouTube SEO stands for ‘Search Engine Optimization’ – basically, an approach to making sure your content appears higher up on the search results page when people look for topics related to yours. In this article, we’ll explore what YouTube SEO entails and how best to apply it.
The first step towards using effective YouTube SEO is keyword selection and research. This process involves finding out which words or phrases are most often used by people searching for content like yours so that you can implement them into your video titles and descriptions accordingly. It also requires researching the competition; seeing which keywords they’re targeting will help inform your own decisions about which terms to focus on.
Another important element of successful YouTube SEO is creating quality content that viewers will find valuable and engaging enough to watch until the end, as well as share with others who may be interested in similar topics. Quality content should include informative or entertaining visuals and audio, coupled with the interesting subject matter presented in a way that captures the viewer’s attention from start to finish. By taking these steps, along with implementing researched keywords throughout the title and description fields, you’ll optimize your chances of appearing further up on search engine results pages (SERPs). With careful consideration of each of these elements, you can improve the visibility of your YouTube videos drastically!
How to Do SEO for YouTube Videos: Keyword Selection And Research
The most important part of making sure your videos reach the right audience is keyword selection and research. By understanding which words or phrases people use when searching for content related to yours, you can begin optimizing for YouTube SEO success. To get started with this process, take some time to brainstorm potential keywords that are relevant to your video’s subject matter; these could include brand names, industry terms, or even more general topics like ‘how-to’ tutorials.
Once you have a good idea of what kind of language viewers might be using in their searches, it’s time to do some digging into the competition. Have a look at other videos similar to yours and note down any keywords they use in titles or descriptions – then think about how you could implement those same terms while remaining unique and true to your content. This will ensure that your video stands out from the crowd while also ensuring maximum visibility on SERPs.
Finally, remember that having quality content is just as important as targeting the right keywords when it comes to successful YouTube SEO optimization. If you submit low-quality videos with inaccurate information (or worse yet, no visuals/audio whatsoever), chances are viewers won’t stick around until the end — let alone share them with others! Put effort into creating something valuable and engaging so that viewers feel compelled to watch all the way through, leaving positive comments and subscriptions along the way. With great content coupled with well-researched targeted keywords, there’s no reason why your videos shouldn’t appear higher up on search engine results pages! Now let’s move on to optimizing video titles, descriptions, and tags for further improvements in visibility on YouTube.
Optimizing Video Titles, Descriptions, And Tags
Making sure your videos stand out on YouTube starts with an optimized title, description, and tags. This trio of features serves as the foundation for effective YouTube SEO optimization – it’s what tells viewers what your video is about before they even click play! As such, putting thought into how you use these key elements will ensure that people can find your content and know exactly what to expect when they watch.
When crafting titles and descriptions, focus on naturally using keywords while still keeping them concise. Titles should be no longer than 60 characters, while descriptions can range from 150-300 words; anything shorter than this might not give enough information for potential viewers to decide whether or not clicking ‘play’ is worth their time. Similarly, try to avoid keyword stuffing – overloading text with too many targeted terms won’t help improve visibility if viewers don’t find the language appealing or engaging in any way.
Tags are also essential for optimizing videos for search engine results pages (SERPs). These provide additional context about topics related to yours so that YouTube knows where to place them within its algorithm – think of them as extra clues as to what type of content someone can expect from watching your video! While there isn’t necessarily a limit on how many tags you include per video, aim for 3-8 relevant terms rather than filling up space with irrelevant phrases just because they contain certain keywords.
With proper attention given to titles, descriptions, and tags during each upload process, you’ll have already taken one major step towards reaching more viewers through YouTube SEO success. But why stop there? Including transcripts alongside videos enhances understanding between viewer and creator alike – let’s explore how doing so may further boost online visibility moving forward.
Including Transcripts To Enhance Videos
To take YouTube SEO optimization to the next level, consider adding transcripts alongside videos. Not only can this help viewers understand your content more easily and quickly, but it also provides additional context for search engine bots to crawl through – allowing them to better recognize relevant keyword phrases and index your video accordingly. This is particularly useful if you’re creating educational or tutorial-based content since transcripts give users a chance to skim topics before getting into any deeper details within each clip.
Including transcripts doesn’t have to be complicated either – there are plenty of services available that make transcribing audio files straightforward. Plus, many platforms will even convert those transcriptions into captions so that hearing-impaired individuals may still access what’s being said in each video! It’s an easy way to provide extra value while further boosting visibility among potential viewers who are looking for specific types of information online.
Not only that but including textual annotations with videos helps break up lengthy clips into smaller sections which makes it easier for people to find exactly what they need without having to watch the entire thing from start to finish. Additionally, Google often displays text snippets beneath its SERP results when someone searches for something related to one of your uploaded works; providing these summaries allows searchers to see at a glance whether or not clicking on your link is worth their time (and gives them another reason to click play!).
Overall, taking the time to include transcripts as part of your YouTube SEO strategy pays dividends in both improved user experience and increased discoverability across multiple channels. And by making sure captions and subtitles are added too? You’ll ensure everyone has an equal opportunity to enjoy whatever content comes out of your creative process!
Adding Captions And Subtitles
Making sure your videos are accessible to all viewers should be a priority when it comes to YouTube SEO. Adding captions and subtitles can help make content more inclusive, whether someone is hard of hearing or simply prefers reading along with the video as they watch. Plus, this also provides another way for search engine bots to identify relevant keywords within each clip – further improving discoverability across platforms!
But that’s not all; adding text-based annotations helps break up lengthy clips into smaller sections which makes them easier for people to find exactly what they need without having to watch the entire thing from start to finish. Not only does this mean a better user experience overall, but Google often displays textual snippets beneath its SERP results when someone searches for something related to one of your uploaded works; providing these summaries allows searchers to see at a glance if clicking on your link is worth their time (and gives them yet another reason why they should click play!).
Furthermore, integrating captions and subtitles allows you to create localized versions of videos so that international audiences can enjoy your work in their native language. This opens up whole new markets while simultaneously making sure everyone has equal access regardless of which country they live in!
Ultimately, taking the extra step to add text-based elements alongside videos ensures no one gets left behind – plus it’s an easy way to increase visibility among potential viewers who are actively searching for specific types of information online. So don’t forget about including both captions and subtitles to maximize reach and engagement with whatever content comes out of your creative process!
Creating An Eye-Catching Thumbnail Image
Now that you’ve ensured your videos are accessible to viewers of all types, let’s tackle what may be the most important component in terms of YouTube SEO: creating an eye-catching thumbnail image. The thumbnail is critical for grabbing attention and drawing people into the video; after all, it will be the first thing potential viewers see when they come across your content online! Here are a few tips on how to make sure yours stand out from the crowd:
• Choose something bold and visually appealing – avoid using stock images or generic screenshots if possible.
• Make sure there’s a contrast between text and background colors so both can be seen easily.
• Include relevant keywords within the title (but don’t stuff too many words in).
• Use vibrant colors to draw attention – this could mean incorporating company logos or other branded elements as well.
• Add an element of surprise by introducing unexpected visuals that grab people’s curiosity.
Crafting an effective thumbnail should take almost as much thought as putting together the actual video itself! Remember, this small but powerful image will serve as one of your best marketing tools, enticing new viewers while simultaneously giving them some insight into what they’ll get if they choose to click play. With just a little bit of effort, you can ensure maximum visibility no matter who comes across your work during their search engine journey.
Utilizing Playlists For Increased Visibility
Ready to reach an even wider audience? Then it’s time to think about utilizing playlists for increased visibility. Just like a well-crafted mix tape, YouTube playlists are designed to help viewers explore related content in one convenient package – and the best part is that they can be used as powerful tools for boosting your video views!
To get started, take some time to brainstorm potential playlist topics based on what you know about your target audience. Think of keywords and phrases that people might search for when looking for videos similar to yours. You should also make sure each playlist includes at least three or four related videos from different creators; this will give viewers more options while increasing the chances of them discovering new content (and potentially subscribing). Additionally, don’t forget to include an eye-catching cover image so users can easily identify your collection!
Of course, once you’ve created these collections, there are other ways to draw attention as well: adding links within descriptions, posting them on social media accounts with relevant hashtags, or even creating teaser trailers showcasing highlights from each playlist. The possibilities are endless – all it takes is a bit of creativity and strategic planning.
Now that you have a better understanding of how playlists work, why not use them as a way to grow your channel? With just a little effort and foresight, you’ll soon be able to expand your viewership and welcome plenty of new viewers into the fold.
Leaving Comments On Your Videos
Leaving comments on your videos is a great way to spur engagement and encourage viewers to stick around for more. By providing thoughtful feedback, you show that you care about the content you’re creating – which in turn can help build an audience of loyal followers. Plus, any replies or follow-up questions from fans are excellent opportunities to further engage with them!
That being said, it’s important to comment thoughtfully and avoid generic statements like “Great video!” or “This was awesome.” Instead, try to provide specific details such as what specifically made the video special or how it resonated with you. This will give other viewers something meaningful to latch onto while also helping boost visibility among potential new subscribers.
Additionally, don’t forget to include relevant keywords whenever possible; this way you make sure your posts get picked up by YouTube’s search algorithm. Doing so may even lead people who aren’t already familiar with your channel directly to one of your videos! It doesn’t take too much effort either; just add a few phrases related to the topic of your video when leaving each comment.
TIP: If applicable, consider using links within descriptions or including hashtags in comments as well; this could be especially helpful if someone wants more information on the subject matter discussed in a particular clip. Utilizing these tools correctly can do wonders for increasing reach and bringing attention back to both yourself and your work.
Utilizing Hashtags To Increase Reach
Using hashtags is an incredibly effective way to boost visibility on YouTube and make sure your videos are seen by the right people. Whenever you post a new video, be sure to include relevant keywords in the description as well as any related tags so that it will show up when someone searches for content like yours. You can also use popular or trending hashtags – such as #youtubeseo or #videomarketing – to draw more attention to your work.
In addition, don’t forget about other social media sites! Posting snippets of your video along with pertinent hashtags on Twitter and Instagram could help bring even more eyes to your channel. Not only does this give viewers another avenue through which they can access your content, but it also increases the chances of them following your profile or subscribing if they enjoyed what they saw.
It’s important to keep in mind though that quality trumps quantity here; simply adding too many unrelated tags won’t do much good and may hurt viewership numbers over time. To ensure maximum effectiveness, stick with five targeted words per hashtag group rather than just throwing tons of random ones into the mix without rhyme or reason.
Lastly, remember that creating engaging content should always come first! Videos full of helpful information and entertaining segments will naturally perform better than those lacking substance no matter how many ways you optimize them for search engines. After all, great content speaks for itself; a little bit of extra effort behind the scenes never hurts either though!
Best Practices For YouTube SEO
When it comes to optimizing your videos for YouTube search, there are some key best practices that you should be aware of. First and foremost is the title; this should accurately reflect what content viewers will find in the video itself so they’re more likely to click through. Length-wise, aim for something between 5–10 words and include one or two keywords if possible without making it too spammy sounding.
Then there’s the description which can help further differentiate your work from others like it. This can range anywhere from a few sentences up to 1,000 characters and should contain plenty of relevant information as well as any applicable links or calls to action. Just make sure not to keyword stuff here either – Google frowns upon descriptions stuffed with irrelevant phrases just to try and game the system.
Another important factor is thumbnail selection; having an eye-catching image associated with your clip significantly increases its chances of being clicked on. Try experimenting with different thumbnails until you find one that stands out while also reflecting the topic of your video accurately. Don’t forget about playlists either! Grouping similar topics together allow users to easily explore related material right away once they’ve finished watching a single piece of content.
All these tips combined can go a long way toward improving exposure for your channel and increasing viewership numbers over time. Taking these strategies into consideration when creating new videos ensures that each one has maximum reach potential before even going live on the platform.
Tools To Improve YouTube Search Rankings
With the right tools and techniques, you can make sure your videos are seen by as many people as possible. According to recent studies, YouTube’s search algorithms now factor in more than 200 different ranking signals when deciding which clips appear at the top of a user’s query results – making it even more important for content creators to utilize SEO tactics while uploading new material.
Fortunately, there are some great resources available that can help streamline this process:
- Research Tools – Utilizing keyword research platforms such as Ahrefs or SEMrush allows users to quickly identify topics with high search volume and low competition levels. This information is invaluable for creating titles and descriptions tailored to what viewers are searching for on YouTube.
- Video Editors & Analytics Platforms – Comprehensive services like Adobe Premiere Pro or TubeBuddy provide powerful video editing capabilities along with helpful analytics dashboards so content creators can track how their work is performing once uploaded online.
- Competitive Analysis Software– By analyzing other successful channels within the same niche, producers gain valuable insights into what kind of tactics they should be using themselves to stand out from the crowd. Popular apps like SocialBlade offer real-time data on competitors’ views, likes, comments, etc., allowing users to keep tabs on their rivals without having to manually go through each one’s profile page.
These tools not only save time but also increase chances of success when trying to optimize for YouTube searches – increasing organic viewership numbers over time and giving content creators an advantage over others who don’t have access to similar resources.
Benefits Of Implementing A YouTube SEO Strategy
Given the current search algorithms, it’s clear that a well-crafted YouTube SEO strategy can be hugely beneficial for content creators. Not only does this approach help to get videos in front of more eyes but also offers several other advantages too.
To begin with, optimizing video titles and descriptions increases the watch time by ensuring viewers find exactly what they’re looking for when searching YouTube – leading to longer viewing sessions overall and higher engagement metrics. Furthermore, proper keyword research allows producers to target specific topics that their audiences are interested in – resulting in improved click-through rates from organic searches as well as increased subscriber retention over time.
Additionally, using analytics tools helps identify popular clips within the same niche so users can craft effective strategies for boosting their viewership numbers. This data is invaluable since trends on platforms like YouTube change rapidly – allowing savvy makers to stay ahead of the curve and maximize their return on investment (ROI).
TIP: To make sure your videos stand out amidst all the noise online, focus on creating quality content tailored towards your audience’s interests while keeping up-to-date with industry trends at the same time. This way you’ll ensure maximum visibility and success no matter how competitive the market may be.
Creating A Detailed Plan For Optimization
Putting together an effective YouTube SEO strategy can be a daunting task, but it’s important to remember that the process is no different than when optimizing for other search engines. The first step is to come up with a detailed plan of action that outlines every aspect from keyword research and video titles to tags and descriptions.
Before beginning, take some time to study what types of content perform best in your niche as well as who your main competitors are – this way you’ll have an advantage over them right off the bat. Additionally, create an editorial calendar so you know exactly when each video should go live – this helps ensure consistency while giving viewers something new to look forward to regularly.
Once these initial steps are complete, start researching keywords relevant to your topic and incorporate them into both the title and description fields of each clip (being sure not to stuff too many in one place). It’s also wise to use social media platforms like Twitter or Reddit during this stage since they provide valuable insight into what people are searching for online. Finally, don’t forget about tags either; including appropriate ones will help YouTube understand more precisely what topics your videos cover – leading to higher rankings overall.
With all of these details taken care of, now it’s simply a matter of creating great content that resonates with audiences – ensuring success long-term.
Measuring Results From YouTube Optimization Efforts
Measuring the success of your YouTube SEO efforts can be done in a variety of ways. To start, track how many clicks each video receives and how long viewers watch; this will help you understand which topics are resonating with audiences best as well as what content is struggling to stay afloat. Additionally, pay attention to comments left on videos – both positive and negative – since these provide valuable insights into what people truly think about your clips.
You’ll also want to monitor keyword rankings over time so that you can determine whether or not Google is recognizing your metadata modifications. Depending on the size of your channel, it may take several weeks before any substantial changes occur – if they ever do at all! Lastly, check out the analytics page within YouTube Creator Studio to compare monthly performance stats alongside competitor channels too; this helps identify potential areas where improvement is needed.
TIP: Remember that optimizing for YouTube isn’t just a one-time effort but rather an ongoing process that requires frequent updates – particularly when search engine algorithms change or new features get added. Keeping up with trends like these ensures maximum visibility across all platforms.
One common mistake in video optimization is forgetting about thumbnail images altogether. Thumbnails give viewers a glance at the clip’s contents while providing search engines with additional information regarding its topic and keywords; neglecting this step means missing out on free exposure from multiple sources simultaneously!
Common Mistakes To Avoid In Video Optimization
It’s easy to get caught up in the excitement of creating videos and forget about optimizing them for YouTube. But video makers must pay close attention to SEO, as even small mistakes can make a big difference when trying to maximize visibility. Here are some of the most common slip-ups that video producers should avoid when it comes time to optimize their clips.
First off, never underestimate the importance of titles – these form the basis of how users find your content online and determine whether or not they click on it. A good title is concise yet descriptive, so be sure to include relevant keywords while still making sure it reads well. Additionally, do not neglect metadata fields such as descriptions and tags; this helps Google understand what each clip is about, resulting in more targeted search results overall.
On top of that, many overlook just how powerful thumbnail images can be. These tiny visuals give viewers an idea of what they can expect from the video while also providing another avenue for search engines to index its contents accurately – both factors which lead directly back to increased viewership! Finally, take care with uploading multiple versions of a single video; having duplicates will confuse algorithms and decrease discovery rates across all platforms.
Video optimization doesn’t have to be a daunting task if you focus on key elements like titles, descriptions, tags, thumbnails, and upload formats – taking extra steps here pays dividends down the line!
Frequently Asked Questions
What Is The Cost Of Implementing A YouTube SEO Strategy?
When it comes to optimizing videos for YouTube Searches, one of the most important questions is what is the cost of implementing a YouTube SEO strategy? It’s not an easy question to answer as many different factors need to be taken into consideration.
Firstly, you need to consider how much time and effort will go into creating your video content to make sure it meets all search engine requirements. Content creation can take anywhere from a few hours up to weeks depending on complexity. Additionally, if you want to create quality content you may also have to invest in hiring professionals or buying equipment like cameras, microphones, etc.
Secondly, once your videos are created they must then be optimized for SEO purposes. This involves performing keyword research and implementing those keywords throughout the titles and descriptions of each video as well as making sure appropriate tags and categories are assigned. Depending on the size of your project this optimization process could take several days or even longer.
Finally, there’s always maintenance involved with any type of SEO campaign – including YouTube SEO campaigns. Maintenance includes regularly monitoring analytics data such as views and engagement levels as well as ensuring that new content is added frequently so that viewers stay engaged with your channel over time.
To sum up, when considering the costs associated with a YouTube SEO strategy one should factor in: 1) The time and resources needed for video production; 2) Optimization efforts such as keyword research; 3) Ongoing maintenance tasks like reviewing analytics data & adding fresh content often. All these things combined will help determine the overall cost of implementation just like any other type of SEO campaign would require too.
How Quickly Can I Expect To See Results From Optimizing My YouTube Videos?
Like the tortoise and hare, one shouldn’t expect to be a YouTube SEO master overnight. The journey of optimizing your videos for YouTube searches can take time. How quickly can you expect to see results? It depends on many factors.
The process is like an intricate spider web – each element is carefully connected and necessary for success. As such, it’s important to understand that optimization takes time because there are multiple elements involved in this complex task. Just as Rome wasn’t built in a day, neither will your YouTube SEO strategy yield immediate results.
To start seeing improvements in organic reach, it’s essential to have both a long-term plan and short-term goals in place. Achieving those goals requires attention to detail – from keyword research, title tags, description boxes, and video thumbnail images; all these small details contribute to your overall ranking potential. Think of them together as puzzle pieces that need to fit if you want strong visibility online.
This isn’t just about using some fancy tools or plugging keywords into places where they don’t belong – if done correctly, improving visibility through YouTube SEO should feel like building something with your own two hands: slow but steady progress towards reaching ambitious objectives.
Is There A Way To Measure Success From YouTube Optimization Efforts?
Is there a way to measure the success of YouTube optimization efforts? This is an important question for anyone looking to increase the visibility of their videos on YouTube. Optimizing one’s videos can be time-consuming and requires technical knowledge, so it’s essential to know whether or not these efforts are paying off.
Measuring the success of your optimization efforts depends largely on what type of goals you have set for yourself. If your goal is simply to get more views, then tracking how many people watch your video after optimizing it will give you a good indication of its effectiveness. Your analytics should also show if viewers spend more time watching each clip as well as other engagement metrics such as likes and comments – this will help you see whether or not they find your content engaging enough.
Another useful metric is ranking position within search results – this shows which keyword phrases result in increased exposure for your video. Tracking changes in rankings over time allows you to identify successful optimization strategies that work best with specific keywords while also helping you adjust tactics when needed. Additionally, understanding where users are coming from (e.g., organic searches vs referrals) helps determine which sources provide the highest quality traffic and conversions based on their behavior before viewing the video itself.
To maximize ROI from YouTube SEO and optimize videos effectively, monitoring progress regularly is key. Keeping track of relevant metrics gives valuable insight into what works and what doesn’t – enabling creators to make informed decisions about future optimizations whilst ensuring desired results are achieved efficiently over time.
How Can I Track The Performance Of My YouTube Videos?
Knowing how to track the performance of your YouTube videos is paramount for successful video optimization. According to a recent survey, more than 85% of marketers use video as part of their marketing strategy. This statistic alone demonstrates just how important it is to understand and measure the success or failure of each video you upload.
When it comes to tracking the performance of your YouTube videos, there are several metrics you can use. The most common metric used when measuring success on YouTube is views – which counts anyone who has watched at least three seconds of one of your videos. Other relevant stats include watch time (how long viewers stay engaged with a particular piece of content), likes/dislikes, comments, shares, subscribers gained from an individual video, and engagement rate (the percentage of people that interacted with your video). All these elements play an important role in understanding whether or not you’re hitting your goals with each uploaded video.
In addition to traditional metrics like views and watch time, analytics tools such as VidIQ provide even deeper insights into audience behavior by monitoring data points including completion rates, average view duration per session, demographic information, and much more. Such powerful tools provide invaluable insight into what works best for specific audiences so you can adjust future content accordingly to maximize results over time.
Finally, having access to advanced analytics gives creators a competitive edge by allowing them to be proactive about optimizing their channels based on meaningful insights rather than guesswork. By gaining visibility into what resonates with viewers before publishing new videos they can create smarter strategies that drive higher levels of engagement overall within their channel’s community.
Are There Any Tools I Can Use To Optimize My YouTube Videos?
Are there any tools I can use to optimize my YouTube videos? This is an important question for anyone looking to maximize their video’s potential. To get the most out of a YouTube video, it needs to be optimized both on and off-page.
Fortunately, there are many tools available that help streamlines the optimization process. These include keyword research tools such as Google Keyword Planner, or analytics platforms like VidIQ Pro that provide insights into how viewers interact with your content. Additionally, programs like TubeBuddy can assist in tagging and organizing videos correctly for maximum visibility.
No matter what tool you choose, you must ensure the content itself is optimized properly if you want your videos to rank high in search results. Focus on creating quality titles and descriptions using relevant keywords, as well as adding captions and transcripts when appropriate. Having engaging thumbnails also helps draw attention from viewers who may not have seen your video otherwise.
Having the right tools can make all the difference when optimizing YouTube videos. With a little bit of effort and knowledge of best practices, success is within reach!
A YouTube SEO strategy is a great way to make sure your videos are seen by the right people. It can take some time and effort, but with the right tools and knowledge of best practices, it’s an investment worth making. Just like tending to a garden, optimizing your YouTube videos requires dedication and patience for you to reap its rewards.
It’s important to track success metrics such as views, engagement rates, watch times, subscribers, etc. so that you can measure how well your optimization efforts have been working. There are numerous free and paid tools available that can help with this process.
Ultimately, investing in a YouTube SEO strategy is an excellent way to ensure that potential customers or fans find your content when searching on YouTube. With proper execution and tracking of success metrics over time, you’ll be able to see your hard work pay off in no time!